Privacy Policy

Privacy Policy

We at Workout Emprie know that you care how personal data about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This Privacy Policy apply to processing of personal data about customers and other users of our web shop and digital services, including subscribers to our newsletters. Please note that this privacy policy does not apply to processing of personal data about employees, consultants, vendors or service providers. The privacy policy may be updated from time to time, and we recommend that you check this page regularly to stay up to date on any changes we have made.


We R Brands AB (Workout Empire) is a Swedish company having the following company and contact details:

We R Brands AB
Swedish business registration no.: 556722 - 4489
Kungsgatan 3
826 30 Söderhamn

This privacy policy applies to the collection and further processing of personal data about you collected by any means or from other sources by We R Brands AB (Workout Empire). The personal data is collected by We R Brands AB and will then be processed in a central database.


We may collect the following categories of personal data about you:

  1. Your basic information, that is e.g. your name, address, email address, telephone number, other demographics and preferences.
  2. Information about your interaction with us, e.g. what products you buy online or in-store, payment information, returns, consumer service contacts, survey information, participation in contests or event etc.
  3. Information about you obtained from social networks etc., e.g. comments or behavior, that we cooperate with.
  4. Information about your digital activities, such as browsing history, newsletter activity and physical presence, through cookies, pixel tags and similar technologies such as beacons and WiFi access points, including IP-addresses and MAC-addresses.


The information about you may be used for the following purposes:

  1. Processing of orders, claims and returns
  2. Administration of your membership of our loyalty program, including providing you with benefits
  3. Provision of the various functions and services on the website
  4. Providing newsletters, Marketing of goods
  5. Tailoring the content of newsletters, other communications and other media, e.g. websites and apps
  6. Providing customer support and communication
  7. Evaluating and developing our products and services

The processing of your personal data will in some cases be necessary to conclude or perform a contract with you, e.g. to complete order in our web shop. The processing may also be necessary to comply with a request from you, e.g. to send you newsletters, to provide you with information that is tailored to your interests, or to provide you with benefits as part of your membership of our loyalty program. In addition, the processing of your personal data may also be based on our legitimate interests to make us wiser about our consumers and to develop and evaluate our products and services as well as conducting statistics and analyses.


If you give consent, we will send you marketing communications by email. You may always opt out of receiving such emails via an un-subscription link in the bottom of the newsletter.


We may share your personal data with third party providers such as credit card companies and shipping companies in order to complete your orders and carry out shipment.

For the sole purpose of supporting our business third party processors may process your information, but only to the extent necessary for us to conduct our business. We have procedures to ensure that these third party processors value your privacy.

We may also share your personal information with third parties that assist us with marketing towards you, for example social networks. We will always ensure that such third parties only use the personal information to promote our goods and services in accordance with our instructions.

We do not sell, share or transfer your personal information to any third parties except as described in this privacy policy.


The retention of your personal data depends on the purpose of the processing.

First of all, we will retain your personal data for as long as we are legally required to do so. We are, according to the applicable bookkeeping regulation, obliged to retain information relating to sales for a certain time period.If no applicable legal obligations exist, we will store the personal data for the term of your membership subscription and for 12 months thereafter.

Email Addresses stored for receiving marketing newsletters will be stored until the receiver unsubscribes from the newsletter.


We may transfer your personal data to countries outside the EU/EEA. When we do this, it will either be to a country that is deemed by the authorities to provide an adequate level of protection, or subject to a written data processor agreement containing obligations for the disclosing and receiving party. The agreement will be based on the "Standard Contractual Clauses" approved by the European Commission or similar.


We will collect information, including personal data, about you by cookie technology.

Cookies are a text that will be stored from your PC when you visit This is necessary when you want to register and make a purchase (it is possible to view products without using cookies).
A permanent cookie is stored to recognize customers when they return. This is deleted when you log out of your account. We also collect and store log data on what products our customers are looking at so we can learn what is important to our customers and make improvements. This information is also used to enable the display of similar products on the website. The information is also used to produce traffic statistics for capacity planning.

You can choose not to accept the use of cookies in your browser.


At any time you are entitled to recall any consent(s) you may have given with respect to our use of your personal data.

Furthermore, you have the right to access your personal data and to obtain information about how we process it. You may also modify the personal data if it is incorrect, and you may ask us to limit or cease the processing of your personal data or to delete it as well as object to the processing of your personal data, including processing for the purpose of direct marketing and profiling related to such direct marketing. You may also ask us to disclose the personal data in a machine readable format.

To modify your membership subscriptions or to completely opt-out of your membership and/or from receiving marketing communications, please click on the link in all of our newsletters to opt-out of that particular service. Due to email production schedules, you may still receive any emails that are already in production.Personal Data collected through a purchase at our webshop can’t always be deleted upon request due to applicable bookkeeping regulation.

Our contact information is stated above in the “How to Contact Us” section.You may also file a complaint with a competent data protection authority.


We care about the protection of your personal data and will apply industry standard security measures to ensure adequate protection of your data.


We are always happy to hear from you and welcome any questions, comments and concerns about privacy. Please contact us then at

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